Ali Baba Singles Day Sales Hit Rs.94,527 Cr in 2015
Chinese e-commerce giant Ali Baba announced that its total sales on 11th November hit as much as 91.2 billion yaun (Rs.94,527 crores). Ali Baba holds biggest online shopping sale “Singles’ Day” on 11th November every year. This year, the sale showed an improvement of 60% said Ali Baba. While Rs.61,398 crores was collected on Singles’ Day in 2014, the amount has been collected in just half day this year. Around 1,20,000 orders were placed each minute in 2015 on Singles’ Day, which is also called Double Eleven Day sale. Ali Baba site mentioned that 27 million purchases were made during first hour of sale. 68 percent was through orders from mobile devices, stated Ali Baba. It was 11 years ago that Chinese number 1 online shopping site Ali Baba turned 11th November to Singles’ Day, making it equivalent to Cyber Monday (shopping event) in USA. Singles’ Day has crossed sales of Cyber Monday. China’s Singles’ Day now makes sales equivalent to those made on Cyber Monday and Black Friday combined.