Brahmotsavam Satellite Rights for Record Price
The expectations on Superstar Mahesh Babu ‘s upcoming film Brahmotsavam are scaling by the day among trade circles and audiences alike. According to reports, Brahmotsavam has cracked one of the biggest deals ever in the history of Telugu cinema and satellite tie up. A popular regional channel which has its core focus on entertainment have shelled out around Rs 20 crores to seal the satellite rights of the film, says the buzz.
Interestingly, the same channel has acquired the satellite rights of Mahesh’s blockbuster hit Srimanthudu for a whopping price and earned huge dividends in the form of advertisements whenever the film is aired on the television. With Brahmotsavam reuniting the successful combination of Mahesh and director Srikanth Addala, the film is on the onset breaking records at the box office and the way the satellite rights are being grabbed by a popular television channel amidst huge competition clearly enunciates that. Like how Mahesh is breaking the pattern on small screen with his films, hope he continues to shatter the box office records on the big screen, too.