Employees Work ‘Naked’ for a Month in The Bold Italic, San Fransisco
Employees of an organization are generally seen wearing formal or merely colorful clothes. But employees of ‘The Bold Italic’, an online magazine and events hub in San Fransisco worked completely naked for a month. Right from peon to a senior manager, no one was seen dressed during the span of that one month; except the photographer. They took off their clothes as soon as they arrived at the office and stayed naked until the end of the working day. The awkward act was performed as a social experiment to create an environment where employees’ openness, comfort with their co-workers and motivation can be enhanced.
The staff said that although in the beginning nakedness caused trouble in communication, a few days later they started to work not only normally but also pleasant atmosphere of cooperation was created among them, deep and trusting relationship was formed. The employees of the online journal have advised organizations to work by the principle “freeing yourself of clothes you’ll also free your mind” at least for one week. It appears the ‘working naked experiment’ was a great success for the company and they are very happy with the development in their employees with regard to openness and morality.