04/4/16 11:35 AM

Mega hero goes Bollywood Way

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Stylish star Allu Arjun is known for chalking out interesting and innovative ways to promote his films. For his every film, he etches out something new way or the other to publicise and ensures that it reaches the audience, leaves a lasting impression. However, the actor springs a surprise to the industry by not holding an audio launch event for his upcoming film Sarrainodu and rather opted to release the music directly online. An audio event is considered as the first big event for kick-starting the film’s promotions but Sarrainodu not having any such event is really surprising. So far, we have seen similar trend for Bollywood films where they release the songs directly into the market and organise pre-release and audio success events as part of promotions. Looks like Bunny too following a similar strategy like Bollywood stars and hope it works out like a charm for this Mega hero.

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