Size Zero Movie | Mega Size Promotions | 1st Time in TFI
Anushka and Arya starrer has been titled Size Zero but promotions of the film are taking place on a mega size. Anushka has been inundated with compliments for her bold decision to put on 20 kgs to suit her character in Size Zero movie. Her commitment plus the quirky and feel-good content has fuelled super excitement amongst the trade and general public.
Producers PVP Cinema, for the first time in the history of Indian Film, have come up with a novel promotional idea. Multiple trains have been roped in for branding of their movie Size Zero. This innovative grand size promotion has caught people’s imagination big time making it talk of the town. Trains from South Central Railway which cover the states of Andhra Pradesh, Telangana and Tamil Nadu were hand-picked to promote Size Zero on a grand note. The entire stretch of trains have been branded with Size Zero designs. Also interiors of the trains sported Size Zero posters. This has grabbed the attention of not only the passengers but also the onlookers.
Size Zero film is a romantic comedy starring South Indian Queen Anushka Shetty and handsome hunk Arya. Prakash Kovelamudi, son of legendary Director K Raghavendra Rao, directs the film. The lead pair coupled with sweet promos and concept designs released so far have made the movie going public wait with a heightened sense of anticipation for the film.
Good content needs good publicity to attract the best possible audience for best returns and PVP Cinema knows this very well. As a part of this, the production house has tied up with a very creative agency for this Train Publicity. The combination has made heads turn by making Size Zero the most talked about thing courtesy its Mega Size publicity. Music of the film composed by MM Keeravani released on November 1st is a blockbuster already and the trailer has garnered almost 2 million views. Size Zero (and its Tamil version Inji Iduppazhagi) hits the screens worldwide on the 27th November.