Mahesh Babu Doing Pawan Kalyan Mistake
The makers of Superstar Mahesh Babu starrer Brahmotsavam are going for an overkill with the promotions of the film. We hear the production team is going gaga over publicising that the pre-release business of Brahmotsavam has crossed Rs 100 cr. The figure comprise of Andhra-Telangana rights for approximately Rs 50 cr, Karnataka-Tamil Nadu and rest of India garnering around Rs 19 cr, overseas standing at Rs 13 cr and the audio and satellite rights of the film fetching around Rs 20 cr. But, how much truth is there in these figures as they look like a concoction akin to a fiction film. It is worth mentioning that this kind of hype is not going to help the makers either, in any way, rather it would scale up the expectations on the film – which is totally undeserved at this hour. Pawan Kalyan’s Sardaar Gabbar Singh too promoted their film in a similar way and faltered miserably at the box office. So, it would be wise on the part of the makers of Brahmotsavam to chalk out innovative strategies than doing such gimmicks!